SEO content writing – Features and functions

SEO holds the utmost importance in the content writing industry. It is a no-brainer when it comes to brands and their marketing. But rather, it is a deal-breaker! Any agency offering website copywriting services has to know about SEO. Especially if they claim to be the expert they are at their services!

If you know what you are doing, you can get the website ranked on the first page of Google or Google My Business Rank. However, if you are fumbling with the concept, the article will be found somewhere far from the audience’s reach. Don’t worry if you are from the latter. All SEO experts learned through some way to get where they are, demanded by all brands!

Let us dig in a few features and functions of SEO so you can get a little head start in your game.

1. Keywords

Keywords are to SEO what SEO is to content writing. You cannot go anywhere in terms of rankings if you are not careful with the keywords. Now, there are two types of keywords,

  • primary keywords
  • secondary keywords.

Primary keywords are the main terms related to your topics and can be found through proper research. While the secondary are long tail keywords or related terms, found through different tools like Google, Google console, Moz Keyword Planner or Keyword Explorer.

The struggle that people face though is the inaccurate grammar in these phrases. But that is the bitter fruit that you have to swallow. How? In a way that it does not raise suspicion to the readers. Yes, naturally! If you are tired of hearing that, practise! You can only find the natural tone when you expand your mind. A bonus tip is that you can use synonyms of the keywords to produce better ranking.

2. Meta Titles and Meta Descriptions

The main thing your readers see is the meta title and the meta description. Hiring expert website copywriting services can help any brand in this regard. They know the essence of how to convince the reader to click the website. With only a few magical words! The hook lies in these few words but it is the most important part of a blog. Inserting the keyword in the meta title is known to help the rankings. The only secret is engaging the readers by making them curious. Curiosity will make those clicks happen.

3. Target Audience

The advice that you will hear from a copywriter in Canada who knows SEO, is targeting the audience. How? By knowing their pain points. You might have heard about this term. If not, it is the problem that has forced the readers to search for the keyword. By targeting the emotional trigger of the reader, you have managed to keep them on the website. That is half the part done.

You can seek out the “people also ask” section on Google’s page to get an idea of what people want to hear. You can also search QUora and find their queries so you can answer them effectively. 4. Structure

Although the structure of the article is underrated, it is quite important in SEO. The structure is what the readers see at first. If they find a badly arranged blog, half the interest is lost. And SEO is the game where you have to put all your players on offense.

Hence, you must focus on the readability of the article. Use small paragraphs that have simple sentences. Nobody will praise you for using complex vocabulary. Furthermore, use the headings wisely.

5. Images

What makes a dry article appealing? Images. Yes, the graphics you add in your blog are an important part of SEO. It may not be directly related to the rankings but it can help keep the viewers on the website. Why? Simply because it is visually satisfying to find high quality images among the heap of words.

An expert copywriter in Canada would tell you the same. You can use tools like Canva to design your own images so that your blog stands out from the crowd. If that feels like a headache, try using royalty free images from pexels or pixabay.

6. Accessorize

Once you have put up a nice blog for your audience, you need to optimize the content. Now, these are the things telling the readers that you have put in extra effort. So, what should you do? Use internal linking to help the viewers find related content on your website! Yes, it may be an old tactic but it works like a charm.

Moreover, the external linking can help the readers find relevant content to further guide them in understanding the topic. You can also use stats and figures to prove that you have done your research. The blog comes off as reliable if you convince the reader that you have the proven facts.

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