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The Premier League is seeking approval from the UK government to scrap its upcoming national media rights auction and will instead renew its current해외스포츠중계deal with Sky, BT and Amazon.
According to people familiar with the interviews, English soccer’s top flight is pushing for action after clubs involved in the failed European Super League tried to “freeze” the decision by focusing on winning a breakaway tournament.
The Premier League’s proposed bidding attempt is a marked departure from the tactic of confronting broadcasters with regular copyright sales and is helping fuel the ongoing inflation of billions in TV deals. That money has led to a huge increase in the transfer fees paid to buy the stars and pay their millions of dollars in salaries.
Instead of a planned Premier League auction, a private sale to existing partners Sky, BT and Amazon awaits, according to multiple people familiar with the discussions.
It can then offer three-year contracts between 2022 and 2025 on similar terms as in 2018.
The aim is to provide financial stability for elite English clubs struggling to earn income due to a lack of goal revenue.
Meanwhile, rival domestic leagues in Germany and Italy have suffered recent losses compared to last year.
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English football’s top flight has not yet been approved to lift the auction of ministers’ rights to block traffic due to competition. However, according to negotiators, the government is considering the proposal due to exceptional circumstances caused by the pandemic.
Premier League executives have been keen to implement the plan for several months but say some of the league’s biggest clubs are seeking more time to consider the proposals, while other directors say they are familiar. with the recent discussions of the entire episode.
The decision to halt media rights sales sparked further outrage among Britain’s Big Six clubs last week; Manchester United, Manchester City, Liverpool, Arsenal, Chelsea and Tottenham Hotspur have announced that they will join the European Super League.
Rival club bosses were outraged at the Super League concept, which was quickly rejected after fierce protests from fans and politicians, believing it would damage the value of the Premier League’s television rights deals.