SPORTS MARKETING: Types, Examples and Strategies

Few things in the world are as popular as sports. According to the National Football Foundation, 49,670,895 people attended an NCAA football game in 2011, while Nielsen reported that more than 110 million people watched the 2012 Super bowl. Sports capture the attention of more people than nearly any other type of event, from die-hard fans to casual viewers.

Marketers recognize the popularity of sports and have used it as a focal point of marketing initiatives for decades. As the scale and popularity of national sports has increased, so has the field of sports marketing. According to CNBC, Budweiser has spent around 0 million on Super Bowl ads alone in the last ten years. ivermectina mifarma Sports will remain a prime event for marketing messages as long as they continue to thrill hundreds of millions of people. Let’s learn more nba중계 marketing and also see some examples of the strategies in this post.

What is sports marketing?

Sports marketing is a marketing approach used by an athlete or team to promote sporting events, teams, or products and services.

Using an athlete or a team has only one purpose. A player or a team serves as an influencer, having a direct impact on the audience.

Nike, for example, has teamed up with Mike Jordan, a well-known basketball star, to create a new line of sneakers known as Air Jordan’s. ivermectina tabletas farmacias similares Sports marketing has been delayed for years because sports organizations have been able to achieve results through artificial means. Professional teams benefited from television, concessions, all of them represent more than 50% of the total benefits; we see that professional teams have rarely been encouraged to move on a solid marketing foundation. stromectol kaufen tschechien

    The great interest that the public has shown in sport has encouraged

 sports coverage in the media; therefore, organizations have built very sophisticated relationships with the media, but have neglected marketing functions, this practice is not enough, in fact it never has been. In this context, an adequate strategy becomes vitally important.

    We can define strategies as the art or science of using available means to achieve goals. According to this definition of Charles Rossetti “it is the engine that increases the flexibility of the organization to adapt to change and the ability to achieve new strategies.”

    It is true that for some the concept of strategy includes both the selection of objectives and thinking about the means to achieve them.

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