5 Ways that Digital Marketing Data can help you beat competitors
Data and reports can be a great source (Buy Facebook likes uk)of business strategy however, they can only give us with value if we understand how to interpret and read the information!
Have you ever received reports, or was required to write an report and then wondered if it was? Your boss wants an answer before spending another dime in marketing, yet everyone is unsure of how to gauge the effectiveness.
If we know how to collect and use data using the proper analysis, it will aid in making our decision-making much easier.
We’ve compiled a short list of of information that will make you money and save time when you are working on your digital marketing efforts, and will help you beat your competition over time:
Local Presence Audit
If you are able to determine the degree to which a company is visible in their locale search directories.
This can provide an indication of how visible they are to potential customers within your local area – take a look at tools such as Google My Business and Yelp.
Check the business name and reviews online ( for example. on Google or other industry-specific review websites) are readily available for prospective customers to review.
There are tools to evaluate and assess the extent of pay search advertising currently being utilized by businesses.
By analyzing this data you can find out the amount of money needed upfront to compete against your competition.
If you have enough pockets to pay for advertising, and what products you are advertising and the proportion of paid or organic search.
Through analyzing the levels of engagement on social media as well as the frequency of the content shared, and how often your competitors are sharing content through social media channels.
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Can aid in determining the methods that help to build relationships on the web. Does it appear that your competitors have a large number of followers?
Are they posting more often or with more relevant details? Are they using the correct channels for your business?
Organic Search Audit
Is your site easy to locate and index? Did you submit the website to Google as well as other search engines to index?
There are many important factors that contribute directly to the ability of a site to be found by search engines and also be found on the internet by people searching specifically for the service you offer.
Make sure that you have all the essentials coveredThese are simple changes that will make sure that you’re on the right track.
We are able to test the technical performance of every website and also other technical aspects that could influence customer experience or business-related conversions.
Does the website load quickly? Are all the links functioning and are the pages are loading? Are you using the right backlinks that prove that you are an authority in your field?
An analysis of your competition is an excellent method of putting all the information you need all in one place, and then make comparatives between two companies.
It can help you find crucial strategic opportunities for your campaigns , as well as how you can take advantage of any apparent weaknesses within your competition’s web presence, giving you an advantage over your online competitors.
I recently helped a client who was contemplating combing her prior real estate expertise and her broader knowledge of Feng-shui.
It was just an idea however, she wanted to know whether anyone else was using this technique in her region and if it was so.
Could she implement it as a way of distinguishing her business from others in the market and increase her income by doing something she was passionate about.
The agent had an overall notion of who might offer this service in the future however she was not sure if there was a need for this service.
She was cautious about pursuing the new business sector before conducting some market research. She asked us to perform an analysis on her behalf.
Conducting an analysis of the competition she has identified, both recently and in the past We discovered that there was a the market for her products through a little keyword analysis.
We discovered that keywords with similar meanings to “meditation” could bring in an even greater amount of traffic.
Digital Marketing Data Chart
We also wanted to determine the legitimacy of those she thought were competitors were actually there. And we discovered that they were not active online.
Another test revealed an extensive list of ways she could act right away to help her site make a mark against the competition.
Digital Marketing Data Analytics
We could also find that with a successful pay per click strategy and a social media strategy it shouldn’t be difficult for her with a large amount of traffic that will help find qualified leads for her to contact.
Digital Marketing Social Data
In the event that we invest a little in the beginning prior to spending any money on advertising.
The information we gathered and then analysed allowed us to decide that this was an appropriate business decision, but also the method of how to achieve it.
Instead of speculating on strategies, we had actual current information to make a sound business decision, removing many of the concerns she had regarding the new market.
The use of data in digital marketing will be even more crucial in the coming years because we’ll need to make business-related decisions quicker and more precisely in a constantly changing world.