A Complete Guide for LinkedIn Ads

If you’re looking to increase visitors to your site or buymalaysianfollowers increase brand awareness or increase engagement with your content or generate sales through LinkedIn, LinkedIn Ads can assist your company’s voice to reach the right people.

From selecting the right advertisement format to meet your business objectives to establishing your own campaign, we’ll cover all you should be aware of in LinkedIn Ads.

What are LinkedIn Ads?

LinkedIn Ads is the platform’s paid marketing tool, which lets you create campaigns for advertising in a variety of formats.

Advertising on LinkedIn can aid your business or brand reach a variety of goals that include:

  • Brand recognition
  • Engagement with the audience
  • Traffic to websites
  • Lead conversions
  • Conversions to websites
  • Sales

Whatever kind of brand or business you run, LinkedIn has advertising options to assist you in reaching your targeted people.

Are you ready to enhance the LinkedIn approach to an even higher level? Set up and plan your LinkedIn posts ahead of time using Later. It’s free!

Get started now Much Do the LinkedIn ads cost?

LinkedIn advertising prices are based on many factors, such as the audience, bid, as well as the relevancy of your advertisement in relation to the LinkedIn community.

If you choose to use LinkedIn Ads You compete with other advertisers in order to get your advertisement noticed by bidding for the ads. If your intended market is highly sought-after the ad you place will be more expensive.

Below are pricing strategies for the bidding process for LinkedIn Ads:

Cost-per-click (CPC) is the term used to describe you are charged each time someone clicks upon the LinkedIn Ad. LinkedIn requires a minimum of $2 for this pricing modelIt’s an excellent option to increase visitors to your site and create leads.

Cost-per-impression (CPI) This is how you pay for each 1,000 impressions that your advertisement receives -This model comes with an investment of just $2. It is a cost-per-impression model that allows viewers to view your advertisement but not engage with it, which is why it’s ideal for awareness campaigns.

Cost-per-send (CPS) Cost-per-send (CPS) is used to send advertisements through LinkedIn’s messaging tools and leads will receive your message directly within their inboxes. The average cost for each message is $0.80.Different types of LinkedIn ads

LinkedIn offers a variety of advertising formats that can help you meet your specific advertising goals. Here are eight different kinds of LinkedIn ads:

  • Single Image Ads
  • Video Ads
  • Carousel Ads
  • Event Adverts
  • Advertisements in Messages
  • Conversation Ads
  • Text Ads
  • Spotlight ads

1. Single-image ads

Single-image ads, also known as Sponsored Content comprise ad copy as well as only one image. they are displayed on the LinkedIn user’s homepage feed.

These ads typically get many views because they’re a part of natural content.

They’re so well disguised that they could be easily confused with a regular post if not for the words “Promoted” just below the name of the business.

https://www.linkedin.com/embed/feed/update/urn:li:share:6579440809819594752 It is among the most well-known ad types on LinkedIn since it is able to be used for virtually anything : promoting events, webinars as well as introducing new products and services, or linking to whitepapers, ebooks and other articles.

# 2: Video Ads

Video ads are an excellent way to capture the attention of a person as they scroll

https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:6811057103638278144 Videos can be used to encourage thought leadership and highlight customer stories or showcase new products or offer a peek into the culture of your business.

#3 Carousel Ads

Carousel advertisements are utilized to tell the story of your company show off products and provide insights.

They make use of the cards in a row to show two to 10 images, therefore it’s crucial to choose images with strong graphics that draw the reader in and keep them flicking through the images to find out more.

#4: Event ads

Event ads can only be utilized once you’ve already set up the event via LinkedIn. The Event advertisement then serves to advertise the event.

The ad is displayed in the person’s LinkedIn home feed. It provides all the necessary information to promote the event, such as the time, date and the place.

#5: Message ads

Message ads are sent directly to the LinkedIn users you want to reach via inboxes.

The type of advertisement that is used includes only one Call-to-Action (CTA) button, which is ideal for reaching certain groups in a simple manner.

#6: Conversation ads

Similar to Message ads, Conversation ads are delivered directly to the user’s LinkedIn mailbox, however, they show as many as 5 CTA buttons.

They provide people with the option of choosing their own path by inviting them to click an answer button and showing the same message each time they click.

Conversation ads are among the most interactive and engaging ads, which makes them perfect for showcasing goods or services, increasing participation, and also gaining new leads.

#7 Text Ads

The text ads as their name implies are the least visually appealing kind of LinkedIn advertising.

They’re located on the right left or right-hand side of the LinkedIn homepage feed. Although simple, they’re efficient in increasing brand awareness and bringing attention to your brand.

They’re also among the platforms’ most cost-effective ads.

#8: Spotlight Ads

Spotlight ads are displayed within the column to the right of LinkedIn Home feed. They provide an individual touch by automatically capturing the profile picture of the user and putting it into the advertisement.

If users click on your ad they’re instantly directed to your site, making ideal for announcements of job openings, increasing the brand’s visibility, and increasing web traffic.

ICYMI: Start planning your LinkedIn posts using Later today!

Get startedLinkedIn Ad Details

Here’s each LinkedIn Ad spec you need to know before you can create the first LinkedIn Ad campaign.

Single Image Ads

Text (above image) Up to 150 characters

Headline (below image) up 200 characters (70 characters will appear in the feed)

Image type for ads: JPG, PNG or GIF

Size of image file: up to 5MB

Image size: up to 7680 pixels x 7680 pixels

Images ratios 1.91:1 (horizontal desktops, as well as mobile)) 1:1 (square mobile and desktop), 1:1.91 (vertical, on mobiles only)

Video Ads

Text (above video) up to 600 characters

Type of video file MP4

Size of the video file: up to 200MB

Video length: up 30-minutes (the most successful LinkedIn video ads are typically fifteen seconds or less)

Frame rate up as 30 frames per Second

Width between the 640 and 1920 pixels

Height Between 360 to 1920 pixels

The ratio of the aspect: 1.778 to 0.5652

Thumbnail (optional but highly recommended): JPG and PNG files that are up to 2MB The ratio and resolution must be in line with the video

Carousel Ads

Text (above images cards) up as the character limit of 255 (150 characters will appear in feed)

The headline of the card (below images) up to 745 characters

Cards between 2 to 10

Maximum file size: 10MB

Type of image file: JPG or PNG

Image ratio 1:1

The recommended resolution for images is at least 1080 x1080 pixels

Event Adverts

Text (above the event image and information) Up to 600 characters

Image ratio 4. (the photo will be taken directly from your Event Page you have created -the image will be pulled from the Event Page you create –

only events that have already been held are able to be turned into Event advertisements)

Ads in Messages

Subject of the message Maximum 60 characters

Text of Message up to 1,500 characters

Click to call for action: Maximum 20 characters

Terms and conditions: up to 2,500 characters

Type of banner file (optional) either PNG or JPG

Size of banner image (optional) 300 250 pixels

Size of banner image file (optional) 2MB


Text for messages: up to 500 characters

Terms and Conditions: Up to 2,500 characters

Call-to-action buttons: up to 5 characters with a maximum of 25 characters per button

The type of image banner file (optional) (optional): PNG or JPG

Size of banner image (optional) 300 250 pixels

Size of banner image file (optional) 2MB

Text Ads

Headline: up to 25 characters

Text: up to 60 characters

Type of logo file: JPG or PNG

Logo file size: 2MB

Logo image dimensions: 100×100 pixels

Spotlight ads

Headline (above image) up to 50 characters

Text (below image) up to 70 characters

Name of the company: Up to 25 characters

Call-to-action: up to 18 characters

Company logo image size: 100 x 100 pixels

The file format for logos of companies is JPG or PNG

Company logo file size: 2 MBHow to Make LinkedIn Ads

In order to make an LinkedIn advertisement, you’ll be required to sign into the LinkedIn account. If you don’t possess an account check out our beginners’ guide to learn how to make use of LinkedIn. Follow these steps:

Step 1 Step 1: Create an Account for Campaign Manager

Log into LinkedIn and then create an account called a Campaign Manager account. It is the LinkedIn advertising manager platform on which everything you do with advertising takes place, such as the creation of ad accounts and managing campaigns and your budget.

Step 2: Select Your Ad The Goal

Now is the time to determine the purpose of your advertisement – this involves deciding on the kind of action you’d like your viewers to take following the viewing of your advertisement. Making an objective can help LinkedIn decide what advertisement format is most suitable for your requirements.

The three types of objectives are:

  • Awareness
  • Then there is the consideration
  • Conversions

In these areas, you can alter your objectives to fit the goals of your advertising campaign such as increasing the brand’s visibility, increasing site visits, or anything else.

Step #3: Define Your Target Audience

Select a location for your advertisement and then narrow your audience by the title of your job, the type of industry the company’s name, your personal or professional preferences.

Try to find three factors that you can target as you begin to experiment with LinkedIn Ads.

It is helpful to be less specific at first to discover what works and what isn’t in terms of targeting the right people.

LinkedIn recommends that you target an audience of at least 50,000 people for Text Ads or Video Ads and Carousel Ads as well as Single-Image Ads. For messages, LinkedIn recommends a target market of 15,000.

TIP: Test A/B using different targeting criteria such as jobs titles and capabilities to find out which types of audiences are most likely to be drawn to your brand.

Step 4: Decide on Your Advertising Format

Depending on the goal you select, you’ll be able select the kind of LinkedIn Ad you’d like to make use of.

Step 5: Establish Your Budget

At this point the LinkedIn Campaign Manager will present an estimated budget depending on the target audience and the ad format you choose.

LinkedIn is also a factor in the level of competition your targeted audience. If you’re targeting an extremely-demanding market, you’ll have to pay a premium.

Step #6: Set Your Ad Campaign Run Time

Once you’ve decided on your budget, decide on the length of time you’d like the campaign to last.

You can opt to run the campaign all the time (until you manually close it manually) or choose a set time for its start and finish.

Step #7: Create Your ad and confirm payment

Once you’ve finished creating your ad, look it over within Campaign Manager to ensure that it is exactly as you’d like it to.

Before publishing your campaign input your payment details and your advertisement is now ready to be seen by its intended audience!

TIP: Monitor how your advertisements are performing on the LinkedIn campaign Manager report dashboard. You can look over the conversion tracking, view charts, analyze the performance metrics as well as exporting reports.

LinkedIn advertising lets you connect with the right Click Here people and increase the visibility of your business or brand. If you have the right LinkedIn Ad strategy, you will be able to generate leads from an active community of professionals in the industry.

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