If you are not using Instagram for marketing, here are some statistics that will change your mind. The platform receives over a billion visitors each month. 81% of people use it to research services and products. Instagram stories attract over 500 million people every day. Another 58% attribute their interest in a particular brand or product to Instagram stories. The platform also has a very high number of influencers who help brands sell the products. visit here
Having the right marketing techniques is crucial. We’ve talked to experts who offer bloggers outreach services for some advice. Here is what we learned.
5 Instagram Marketing Tips To Increase Conversion Rates
1. Create a Business Profile
Creating a business account on Instagram should be your first step. It gives you audience access without the need to go to your website. It also helps to run promotions or ads. Signing up gives you access to analytics. You will need them to measure the performance of your marketing activities.
2. Grow Your Audience Base
You need the right audience for the best conversion rates. Your content needs to be seen and addressed by a large number of people. There is a lot of competition on Instagram. Attracting followers can be difficult, but there are effective ways.
• Start with your current customers and encourage them to follow you on Instagram.
• Include some promotions or discounts for active participation.
• Have the relevant badges on your website to promote your Instagram profile.
• Keep a close eye on profiles of products similar to yours.
• The next step is to follow those who are already on that particular profile. With interesting or relevant content, they will have no problem following you back.
3. Focus on Creative, Current Content
The Instagram demographic is primarily made up of young people. The Instagram followers by age are: –
• 13 to 17 years – 5%
• 18 to 24 years – 19%
• 24 to 34 years – 40%
• 35 to 44 years – 23%
• 45 to 54 years – 7%
• 55 to 64 years – 1%
• Over 65 years – 1%
Focusing on young people requires a lot of creativity. You need to show why your product is special. Such groups do not have the patience to get too much text. It is crucial to invest in high quality images that show the products. It also helps to show how your products will add value to their lives. Click here
Thinking about your content and knowing how to schedule them properly you should study carefully. To make time, you can hire a content marketing specialist. They will have the right knowledge and tools to help with the creation and scheduling of content. This is especially helpful for start-ups and small businesses just getting started with digital marketing.
4. Change Tone for Messages
The best way to get people interested in your messages is to get too many sales. Instagram is not a platform for hard parking. Remember, no one wants to push products against them. Your content should be engaging and provide relevance. It does not hurt if it is entertaining as you go through your message. Consider using teasers or other promotional tactics to generate interest. Exclusive offers, for example, will work well with young people. They want to know that they are part of the few who are able to access a particular product.
5. Be Consistent with the Jobs
Posting consistency is a challenge for many marketers. Posting content once or twice a day can be a daunting task. Try to maintain consistency with the posts. Random arrangement can make people lose interest in what you have to say.
Too many posts do not necessarily translate into engagement. They could be eliminated if listeners are bombed with messages. Schedule the postings so viewers know when they can expect content. Scheduling also allows for high-quality jobs that can encourage further engagement. Experts recommend sticking to one job a day. In a month, you should try 11 to 20 times. Decide what works well for you based on your understanding of your target audiences.