While image quality and latency are important for OTT sports, bitrate cannot be underestimated. Simply put, the time it takes to transfer the encoded video is directly related to the bitrate. Because lower bitrates result in smaller files, they can be transferred faster. In other words, lower bitrates support lower latency. The problem is that higher frame rates require a higher bitrate. Therefore, in sports that require fast movements, a high bitrate is essential to capture all the details.
Using platforms that provide the highest quality with the lowest possible efficiency. In this way, image quality can be maintained without affecting latency. In order to encode that fast, it is necessary to use the most advanced codecs such as AV1, VP9, H.264 and HEVC.
An additional advantage of modern codecs is that they are more resistant to errors that can reduce transmission quality. Low error rate is another factor that can affect user experience if not handled properly. This is possible thanks to the advanced compression algorithms of these codecs that minimize the effect of channel errors.
Anti-piracy, DRM and forensic watermark protection
Delivering high-quality content with low latency is challenging not only technically but also in terms of investment requirements. It is therefore necessary to secure this investment by implementing appropriate anti-piracy mechanisms.
According to Parks Associates estimates, hacking and account sharing cost OTT operators over $9 billion in revenue in 2019. Using DRM to control streaming access is not enough to solve this problem. DRM ensures that only authorized users can access premium content; however, it won’t prevent anyone from playing your content, for example using a simple screen recording tool. Therefore, the forensic watermark is important as an additional layer of security.
Forensic watermark allows you to place a unique ID on each session of OTT sports content, so you can be sure which device is violating broadcast rights. This makes it easy to take immediate action, such as disabling the service for a specific subscriber to prevent content from being retransmitted.
Native multi-device support
According to Verizon Media, 46 percent viewers prefer to watch sports on the big screen, with 22 percent. Believes it is more convenient to do it on the phone, 19 percent on the computer and 13 percent on the tablet. The study also shows that OTT video services that do not provide high-quality cross-platform esports and sports streaming can lose up to 25 percent of their revenue. Another study by kktv01 Technologies found that 76 percent of users will be willing to unsubscribe if the streaming service does not deliver the expected quality.
In other words: in a world dominated by devices of all kinds, from wearable to desktops, delivering high-quality streaming that adapts to any platform is key to maintaining customer loyalty.
One of the biggest advantages of OTT services for sports is the flexibility in implementing various monetization strategies. Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), and Video on Demand (AVOD) advertising are some of the most used models in the industry.
None of these models are mutually exclusive. This means, for example, that OTT providers can combine SVOD and TVOD models (as DirecTV has done for years) to monetize both on-demand and live content. Another option would be to use the AVOD model (similar to the way YouTube works) so that users can watch sporting events for free on demand.
The possibilities are endless.
The key to creating the best esports and 무료스포츠중계 is to deliver high-quality video on as many streaming devices as possible. To do this, it is important to balance aspects such as image quality, latency and bitrate without neglecting security and anti-piracy mechanisms.
Striking that balance doesn’t have to be an overwhelming task. Kktv01 provides an end-to-end solution that enables creators to reliably deliver high-quality, low-latency videos to their viewers across all major platforms. Plus, built-in Kktv01 analytics lets you diagnose issues in real time while providing insights so you can optimize your user experience and stay ahead of the competition.