With the return of many of the world’s most exciting sports competitions in 2021, the industry has seen increased adoption of technology among organizations, clubs, coaches and athletes. As we head into the New Year, Catapult reached out to esteem University of Birmingham Professor of Sport Science Dr Tom Brow lee to outline the trends we will see in 2022:
Greater use of data in sports broadcasts
The data is already being used to supplement 해외스포츠중계 reporting, but we have yet to see all of its use cases. In track and field, we see throw and jump distances superimposed on our screens; in the NFL we see the required yardage; and more recently we’ve seen the live speed of F1 cars and the pattern of rugby players’ penalty kicks.
Broadcasters using data can give viewers a bigger picture of what’s going on during games. Sports and leagues that haven’t benefited from this feature will begin to invest more in it to keep fans engaged, especially with the possibility that stadiums may not be fully booked due to pandemic measures streameast live. However, with more data comes greater responsibility, so privacy concerns will continue to be paramount in business decisions about the use of data in broadcasting.
Virtual reality becomes a critical training tool
Virtual reality has continued to infiltrate more aspects of our lives and sports is no exception. As technology advances and more use cases emerge, the sports industry will see more investment in virtual reality. For example, the Rezzil Company in the UK is using virtual reality to provide hyper-realistic skills training for soccer players and other athletes, allowing them to hone tactical awareness from anywhere.
Virtual reality could also enable replication of real game events so coaches can adjust plays based on reality. Virtual reality will also become a more common solution for players recovering from injury. For fans, the combination of the drone’s camera capabilities and virtual reality means they can enjoy the best seat in the stadium without ever leaving their couches. This is another trend that will see more tailwinds if social distancing or lockdown measures are imposed again.
Wearable’s simplify data and predict performance
We will continue to see new metrics added to the list of data points that wearable does can provide in 2022. This will include increased use of live blood glucose monitoring, which will help feeding and adaptation strategies, variability heart rate to aid recovery and subjective measures. To assess mood.
What will be especially new this year is the continued aggregation of this data. Apps will start to tie these metrics together and likely lead to a single overall score for athletes. This will also include sleep metrics, which will continue to improve as we are able to measure them in less invasive ways. In professional sports, this will provide coaches with more data than ever to understand the load an athlete has experienced, prescribe what to do next as a result (should they be training or recovering), and the holy grail: predict what could happen next.
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